IOMEGA products are now everywhere, even if I haven't seen anything
yet about Jaz2 or Buz. There were two mentions of CompUSA ads, well
what I see is almost dominance. In our Sunday pullout there was one
page of storage peripheral products with 18 features 2" x 3" of which
5 products were Iomega (Zip external, DittoMax, Jaz1 external, Zip
notebook, and Sony StorStation (Ditto in disguise), the rest were
Shark 250, SparQ, CD writers, internal HDs and misc.
And on matching page, 12 storage products were featured, Jaz 3pack,
Ditto 2pack, and Sony Zip 6 pack, plus various imation and Sony odd
cartridges, etc.
In computer stores, I am now seeing Zips included in laptops,
(Powerbooks, etc) and sold as add ons. That's new. And big displays
of Iomega products.
In screwdriver shops (local PC assemblers/repair shops) Zip drives
are now as common as floppy drives and are expected. The same with
ads from such shops in the newpaper. They quote Zip and Jaz add-ons
like graphics cards and hard drives, nothing unusual that has to be
explained, rather, something to be expected in the public's shopping
list. Last year, most people had to have Zips explained. Now they
know beforehand what you are talking about.
Regards, David S.
Long on Intel and Iomega |
