SRS, along with Qsound and AURL, compete directly
with CREAF's E-mu subsidiary for 3D sound. In
terms of competing for specialty uses, they are
strong competition. However, for the majority of
the PC audio market, CREAF has the E-mu chip on their
Soundblaster AWE 64 cards and these small companies cannot
compete. They are marketing 3D chips as add-ons,
which will work as OEM sales onto motherboards. No
one, not even CREAF, has succeeded in establishing
a 3D sound standard, beyond MSFT's DirectSound 3D
specification. The bigger field for Qsound, which I
am more familiar with, is home stereo, DVD, and hearing
aids. They also market themselves in the recording
industry. CREAF has the advantage in PC due to their
large installed base of AWE 64's, IMHO.
jg |
