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Technology Stocks : Altaba Inc. (formerly Yahoo)
AABA 19.630.0%Nov 6 4:00 PM EST
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To: Mikhail Rasolis who wrote (7438)2/17/1998 8:38:00 PM
From: Bill Harmond  Read Replies (1) of 27307
 
Yahoo relies on third-party research. I think MediaMark was cited in their last release on unduplicated reach. Yahoo could (and probably does) track cookies, too, but for credibility reasons in the trade, they need to rely on third-party published research.
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