Apple’s electric car project is dead

Apple has halted its long-rumored “ Project Titan” work on developing an electric car, according to Bloomberg. The company reportedly announced the news internally on Tuesday and said many people in the 2,000-person team behind the car will shift to generative AI efforts instead.

… Apple hired a number of key leaders to work on the project, including Tesla’s former Autopilot software director and the former CEO of the embattled EV startup Canoo. However, the project seems to have hit a number of roadblocks over the years, including the 2021 departure of Apple car chief Doug Field. In 2022, a report from The Information outlined how Apple had struggled with high turnover among staff, constantly changing plans, and internal skepticism.

Apple cancels decade-long electric car project, source says

Reuters reported in 2020 that Apple was considering releasing its proposed car soon as 2024 or 2025. But progress had been bumpy even before the COVID-19 pandemic disrupted the global automotive industry. Apple had laid off 190 workers from the group in 2019 after revamping its software approach.

The design of the concept car also changed from a radical, steering-wheel-free autonomous vehicle that would have been a departure from traditional automotive design to a more conventional car with advanced driver-assistance features.