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Apple employees referred to doomed Apple Car project as ‘The Titanic Disaster’
Thursday, February 29, 2024 11:23 am
For the last decade, many Apple employees working on the company’s secretive “Project Titan” electric vehicle project called it “The Titanic Disaster.” (We’d have gone with “Project Titanic.”) Amidst the layoffs, constant staffing and goal changes, and a general stench of failure permeating the effort, they knew the project was doomed to fail, The New York Times reports Thursday.
Brian X. Chen and Tripp Mickle for The New York Times: I always take Apple News published by the NYT and with Tripp Mickle on the byline with a grain of salt. If there is a negative spin to be found when a story about Apple gets printed, they will find it.
That being said, there could be some truth in the story. The question is how much.For example. Did some work with Lidar that Apple uses in its AVP originate in the F&D for the car? Was the only reason to keep the research going to keep engineers from going to Tesla? Is that opinion or fact? What other research came from the car project that is presently in(or planning to be in) other Apple products? We might not ever know. But I am sure there will be some speculation, both positive and negative, about it. There is always some R&D that has a pie in the sky element to it. The question is how much is reasonable as well as the motivations for the spending on certain projects over other projects. |
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