I may be missing something in what you say, but I don't think it is Integrion's mission to establish a consumer brand. They provide services to their member banks, and I'm fairly sure that those banks want to keep their own brands prominent. You could imagine an attempt to create such a brand (… la Visa), but it is unclear to me what this would accomplish for those banks, and what the brand should mean to the consumer. At the moment, my understanding is that Integrion is not offering any services that consumers would have direct experience of, other than those provided by CheckFree.
That said, on a bank branded basis, there certainly are opportunities to promote banks in the (now extended) Quicken.com network. The thing is though, many large banks fear that such steps may erode their own brands, and thus hesitate to fully leverage the consumer visibility that Quicken.com can provide. Smaller banks typically move first. The more powerful that network becomes though, the more it becomes a place where providers can't afford _not_ to be. |
