Amazon.Com Associates Program Surpasses 30,000 Members
biz.yahoo.com
Associate Enrollment Doubles in the Past Six Months
SEATTLE, Feb. 18 /PRNewswire/ -- The leading online bookseller, Amazon.com (Nasdaq:AMZN - news), today announced that enrollment in its Associates Program has more than doubled in the past six months and now surpasses 30,000 member Web sites.
The Motley Fool (www.fool.com), the most comprehensive personal finance and investment Web site, has experienced the benefits of having an Associate relationship with Amazon.com. Since its
release in early January, The Motley Fool's new title ''You Have More Than You Think: The
Motley Fool Guide to Investing What You Have'' and two previous Motley Fool books have
consistently been among the top 10 bestsellers on Amazon.com's ''Hot 100'' list. The three titles are
also currently among the top four bestsellers in the business category. This success is due in large
part to sales generated through The Motley Fool's Associate bookstore.
Amazon.com pioneered the concept of syndicated selling in July 1996 and has multi-year exclusive
or premier associate relationships with five of the top six sites on the World Wide Web, AOL.com,
Yahoo!, Netscape, GeoCites, and Excite. The Associates Program allows individual Web sites to
select books of interest to their visitors, add their own reviews and recommendations, and link
directly to the Amazon.com catalog. Amazon.com handles the secure online ordering, customer
service, and shipping, and sends weekly, automatically generated sales reports via e-mail.
Associates enroll on the Amazon.com Web site and can be up and running in hours. Participation in
the program is free. More than 30,000 members in Amazon.com's Associates Program earn up to
15 percent of sales for recommending books from their Web sites.
''The Associates Program is a great way for any Web site to participate in e-commerce, and The
Motley Fool's success underscores the impact Associates can have in determining their own
destiny,'' said Jeff Bezos Amazon.com founder and CEO.
''Amazon.com and The Motley Fool are a superb match,'' said David Gardner, co-founder of The
Motley Fool and co-author of the Fool titles with his brother, Tom. ''Our company's mission is to
educate, amuse, and enrich. Amazon.com essentially does the same thing with its site. Both
companies have established a loyal following of extremely satisfied people through word-of-mouth
referrals and innovative use of the Internet.'' |
