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Technology Stocks : TAVA Technologies (TAVA-NASDAQ)
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To: DD™ who wrote (11598)2/18/1998 9:15:00 AM
From: Zebra 365  Read Replies (1) of 31646
 
Briefing.Com, very sloppy business journalism........

<<<since TPRO sells their CD-ROM for only $2500, they just plain aren't going to be a huge player (from revenue perspective) in the Y2K market. (Even if they sell 10,000 CD-ROMS, it is only $25,000,000 in revenue over two years.) The CD-ROM may help them generate business from companies that decide to upgrade their factories, rather than remediate their current date code. But they won't take the Y2K world by storm with just a CD-ROM. TPRO failed our screen based on the failure to show four quarters of rising revenue and on current profitability.>>

It would have been fine to just say that TAVA failed their screen based on the financials. And it would be fine to say that they don't think TAVA would "take the world by storm." Anyone can have an opinion.

But to surperficially dismiss the CD-ROM as if it were an expensive "Greatest Hits of the Monkees" with the wrong pricing and an obvious lack of understanding of the total Y2K service package of which the CD-ROM is only a small physical part, is really very careless and unprofessional.

One of the reasons I don't use CNBC, Briefing.Com or other "financial journalists" as a guide to investing is just such lack of care in crafting reports.

The value is in the details. And their details are wrong.

Zebra
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