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Technology Stocks : Apple Inc.
AAPL 272.16+0.1%3:59 PM EST

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To: Eric Yang who wrote (8617)2/18/1998 3:30:00 PM
From: Marc Newman  Read Replies (3) of 213177
 
Eric, I look forward to your calculations. Do you think that options expiration will pin AAPL right at $20 on Friday? I'm thinking $22 next week though.

Some people on the Fool were complaining about CompUSA not pushing the Mac enough in their advertisements. I said it would be a matter of time (just like those railing about the lack of a $1000 Mac).

Today's Rumors is encouraging:

Major "Apple Store" push on deck for CompUSA

A reliable source has reported that on March 15th (an
approximate date), CompUSA will begin a
full-fledged ad campaign promoting the Apple "Store
within a Store" Salon booths at CompUSA stores
nationwide. CompUSA's normal flyers will have
Apple products on the front, Apple products in the
first several pages, and Apple products on the back,
leaving Wintel products sandwiched between.

In the same time frame, there will be a "Grand
Opening" of the Salon booths to the public, to coincide
approximately with the time of completion on the last
booth; a press conference is rumored to follow. This
should be an excellent start to Apple's hard-line
commitment to a strong presence in retail, and is a
very large cornerstone of its effort to reestablish itself
as a serious company that is not going away.

Marc

PS--about the spelling, you'd think some on this board would remember that it is Sculley, not Scully or Skully.
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