I've held BROS for a couple of years now (2 years to the day exactly, I just checked, lol), but overall it has been a disappointing holding in that time, returns-wise.
It has been profitable for me since I purchased it on a negative earnings report, so it's nice to see it pop lately after good earnings. I've yet to actually visit one of their stores myself since there isn't one in my town or nearby (plenty of Starbucks though), so it's nice to hear the stores you've been to are full.
I will continue to hold BROS though, they seem to be firing on all cylinders now.
Anecdotally, I quit going to SBUX a few years ago. Not because of union problems or anything political, but because they have the worst rewards program of any business I frequent that offers one. You have to buy too many drinks to get free stuff, and the points you accumulate expire too quickly. For your free birthday drink, it can only be redeemed on your birthday. Every other app I use with a birthday reward gives me at least a few days to redeem it. I choose not to support the kind of corporate idiocy toward customers.
Heck, even AMC, and company in much worse financial shape than SBUX, has a far better rewards program. For $15/year, I get discounted movie tickets, no 'convenience fee' on ticket purchases in the app, line priority at the theater when ordering food, and discounts on food and drink. I can even order food ahead on the app now and have it delivered to my seat! Lol. |
