Humbly report, Skeptic, I don't believe competition is bad, quite the contrary - especially when I'm invested in the leader of the pack.
But, you rightly asked, what is it that is proprietary or patented beyond Y2K here?
The rapidly expanding database, for starters.
The CD, which many dismiss as elevator music, is in fact the key, I believe. With it you train people, with it you set up McTAVAs all over the place, with it you collaborate with the client, or let them do it alone. In the process you gather their particular information, and feed it back to the CD.
the database count increased by approximately 7,000 items since
September 30, 1997 to a current level of over 10,500 items.
biz.yahoo.com
Quite sure it has grown since.
Can't see any reason why pretty soon this database can't become a net entity, instead of just a CD. The groundwork is being prepared.
Please listen to the GM part of the conference - seems to me it clearly explains the TAVA strategy.
Svejk
(GL-15 applies: digiserve.com ;-) |
