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Technology Stocks : Acrodyne (ACRO) is one of two pure plays in the TV

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To: Karl Drobnic who wrote (939)2/18/1998 6:41:00 PM
From: paul boudreau  Read Replies (1) of 1319
 
I e-mailed the company with a question about foreign countries converting to DTV. Here is a synopsis of the response I received from Charles W. Peabody, International Sales Manager.

There is currently no demand for DTV overseas due to the concern as to the possibility of different techniques being implemented in Europe and Asia. The driving force to get into DTV will be the availability of TV sets.

The lack if an export demand for digital transmitters is not negative for Acrodyne!
A.) Acrodyne has received (and generated) a great deal of publicity to establish itself as a major player in the DTV marketplace. This gives tremendous "technical legitimacy" to Acrodyne and its products which most of our smaller competitors do not have. Acrodyne projects an image of technical leadership in direct competition with the major multinational manufacturers.
B.) The Acrodyne design for DTV transmitters is a variation of the standard transmitter design and permits the owner of most Acrodyne transmitters to convert to digital in the future. Our offer of "digital ready" transmitters is an advantage over many competitors.
C.) Acrodyne's technical image and "digital ready" feature of our designs justify our prices which are generally higher than our competitors in export markets. We intend to differentiate our products based on our technical reputation and product features to justify the price differentials.
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