Any info about Iomega (IOM)? Message Board

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Non-Tech : Any info about Iomega (IOM)?

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To: Ken Pomaranski who wrote (48174)	2/18/1998 7:24:00 PM
From: Joon Song	Read Replies (1) of 58324

>>>> Iomega is basically chucking the low end market. Remember the last CC. They said that they will advertise RATHER THAN COST REDUCE THE PRODUCT. This tells me that they hit a wall. I think the low end could VERY, VERY easily go to Sony, since the drive is two functions in one. I know that they'll dump the product at a low price if they have to. <<<< KE's comments during the conference was a bit difficult to follow, but my interpretation was that he was happy with Zip unit sales, but disappointed with overall Zip revenues. I took this to mean that the sales of Zip disks were lower than expected and they intend to try to remedy that by increased advertising. Whether it works or not, who knows? But if we're judging IOM based on whether they can make Zip the standard for removable storage, the key it would seem is the growth of Zip unit volume. That doesn't seem to be a problem yet. The "horrible" Q4 we just had actually showed an acceleration in the growth of unit volume. 1997Q4 unit volume increased 150% over 1996Q4, while the increase for all of 1997 was only 100% over 1996. Correct me if my numbers are wrong. Joon

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