>>Who Will Rule the Set-Top Box?<<
wired.com
>>Chipmakers (Various):
Like their software counterparts, computer-chip
makers desperately desire a chunk of the set-top
market to sustain their explosive growth. Among
the players vying for a piece of the action:
INTC, AMD, Cyrix, Motorola, Sun, and Microsoft
(through its WebTV subsidiary). The next few
months should see key announcements from
cable companies and set-top manufacturers
naming chip vendors for substantial set-top box
orders.
Consumer Electronics Companies:
A slew of consumer electronics giants - Pioneer,
Toshiba, Thomson, Mitsubishi, Sony, Philips, and
more - are vying for slices of the set-top box
hardware revenue pie. Sensing their eagerness,
software and chip vendors have begun a courting
frenzy, attempting to woo manufacturers into
various alliances and licensing agreements. The
deals could give the manufacturers clout in
shaping the development direction of interactive
devices of all sorts. << |
