GVU's 8th WWW User Survey is very interesting reading, its available at amic.com
Excerpt
Navigation Services For this question, respondents could choose more than one answer. Yahoo is frequently visited by 84% of our respondents. However, since the survey is advertised on the Yahoo site (among others), this number may be artificially high. On the other hand, other sources have established Yahoo as one of the most visited sites on the web so it is not surprising that a high percentage have visited it in the past six months. Next most popular are the major search engines: AltaVista (67%), Excite (66%), Infoseek (60%) and Lycos (59%). European respondents favor AltaVista over the other search engines more strongly than their US counterparts. Older users are more likely to use specialized email/address search services such as 411, Bigfoot, and WhoWhere than younger users. All three levels of experience report using Yahoo more than any other navigation service, but novices are most likely to use Yahoo and Excite, intermediates use Infoseek, Lycos and AltaVista, while experts mainly use AltaVista. |