Altaba Inc. (formerly Yahoo) Message Board

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Technology Stocks : Altaba Inc. (formerly Yahoo)

AABA 19.63

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Nov 6 4:00 PM EST

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To: PeterGx who wrote (7481)	2/18/1998 11:54:00 PM
From: Bill Harmond	Read Replies (2) of 27307

>>differentiate between "membership" and "users"....you still seem to put them under the same common denominator as far as their revenue potential is concerned. I've been talking about advertising revenue only. Advertisers don't care whether they're reaching paying "members" or "users". In television, advertisers don't care whether they're reaching people who get their signal over broadcast TV or people who pay for cable. No difference. What matters is audience quality, efficiency, reach and frequency. Yahoo has a higher-quality audience than AOL, and Yahoo offers greater reach. When it comes to advertising on the Web, Yahoo is more fertile ground, and Yahoo's audience is growing faster than AOL's. That's why I say that Yahoo will surpass AOL in advertising revenue one day. BTW, AOL doesn't own the dialup/ISP portion of its business any longer. AOL bills and services it, but a big chunk of that monthly $20 goes to WorldCom which bought the AOL and Compuserve networks when AOL bought Compuserve.

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