Another layer of encryption or will it supercede others???
biz.yahoo.com
Thursday February 19, 3:58 am Eastern Time
Firms said to agree on digital anti-piracy system
LOS ANGELES, Feb 19 (Reuters) - Five giants of the computer and electronics industries have agreed on technology designed to protect Hollywood's most valuable products from being illegally copied, a newspaper reported on Thursday.
The Los Angeles Times said Sony Corp (NYSE:SNE - news; 6758.T), Intel Corp(INTC - news), Matsushita Electric Industrial Co (MSES.KL), Toshiba Corp (6502.T) and Hitachi Ltd (NYSE:HIT - news; 6501.T) were expected to announce later on Thursday a proposal to deploy encryption technology that will prevent people from making illicit copies of copyright digital content.
The deal could be a breakthrough for the entertainment industry, which has been wary of the ease with which digitally distributed material can be endlessly copied without any degradation in quality, the newspaper said.
''If somebody tries to violate a copyright, it won't work,'' the newspaper quoted Mike Aymar, vice president of consumer products at Intel, as saying.
''The goal is that you'll see products on the marketplace that support this by the end of the year,'' Aymar said.
The proposed technology would have no effect on televisions, video cassette recorders or computers already in use, the paper said.
It said the agreement was presented on Wednesday in Burbank, California, to the Copy Protection Technical Working Group, a committee that is led by major movie studios and includes representatives of the music, computer, software and electronics industries. |