Here is the article in full from this mornings WSJ. Once properly ingested, should be good for LOCK: <At this time, 2:39 est, LOCK has recovered to 4.2. Bad news for TechTrader & Quantum>
On-Line Investors Take Sides Amid Sniping Over Saf T Lok
By CARRIE LEE THE WALL STREET JOURNAL INTERACTIVE EDITION
Saf T Lok Inc. shares plummeted this month after a Wall Street trading firm -- with a short position in the stock -- launched an unusual barrage of criticism. Now, the on-line world is caught in the cross-fire.
The tiny Tequesta, Fla., company, which makes childproof locks for handguns, first gained attention last fall, when President Clinton added his voice to a campaign to equip guns with safety devices. The stock jumped to nearly 6 from just 1/2 in two days, and its on-line following grew.
Saf T Lok shares zigzagged since then, until early this month, when they made another run to 5. That is where Quantum Group Ltd., a New York trading firm, stepped in. Quantum issued a press release, assailing Saf T Lok for compensation agreements it has with a public-relations company and a brokerage firm, asserting that the firms hyped the stock to take advantage of incentives linked to Saf T Lok's share price.
In the aftermath, Saf T Lok and Quantum swapped barbs in statements released to financial news wires. Saf T Lok shares plunged 45% from their high on Feb. 5, just before the press release was disseminated, to their low during the following trading day. On-line investors seized on the controversy, and, as often the case, much of what was passed around on-line as fact remains in dispute.
As with many small companies, it is difficult for investors to get an independent analysis of Saf T Lok. The company, which has never posted a profit and had revenue of just $38,531 for the first nine months of 1997, isn't followed by any mainstream Wall Street analysts. That has left investors -- both on-line and off -- with little to go on besides the assertions of Saf T Lok and Quantum.
The two companies have vastly different takes on the promotional agreements, as well as separate assertions by Quantum that Saf T Lok insiders are bailing out of their positions in the company's stock. Also, allegations that Saf T Lok recently announced a phony contract -- expanding on charges initially made by Quantum -- are making the rounds on the Internet. Those assertions are staunchly denied by the company that set the deal and its lawyers.
Face-off On-Line
On-line friends and foes of both companies are sharply divided. "Someone from lock may end up in jail on this scam. ...The reality of this is another smoke screen designed to make you believe this product is a success," wrote one person on a Yahoo message board (quote.yahoo.com), referring to Saf T Lok by its stock symbol. Taking the other side, another person wrote in a Yahoo posting: "Their negative press won't affect this stock. Go lock."
Some people posting to on-line bulletin boards allege that representatives of Quantum are behind a surge in negative comments about Saf T Lok. Steven Ehlers, president of Quantum, says Quantum employees are "absolutely not" behind any on-line postings.
To be sure, both Saf T Lok and Quantum have had problems. Two years ago, Saf T Lok fired its public-relations firm after the company released fake product endorsements, purportedly from the Secret Service and the National Rifle Association. Meanwhile, a previous owner of Quantum faced federal charges last year alleging that he accepted a bribe to sell worthless stock. Quantum says it isn't associated with the prior owner.
Now, John Gardner, president and chief executive officer of Saf T Lok, says Quantum is simply trying to sink the value of the company's stock for its own benefit. In its original press release, the trading firm disclosed that it had a short position in Saf T Lok shares. Quantum wouldn't divulge the size of its current short position, but says it consistently has been short at least 10,000 shares since it started covering the stock. The overall short interest in Saf T Lok shares has jumped tenfold since the stock started to climb last fall.
Short sales are bets that a stock will decline in price. Shorts sell borrowed shares in hopes that the stock will decline in price and they will be able to repay their stock loans with shares that were purchased at lower prices.
Unusual Recommendation
Quantum's press release itself was highly unusual, in light of the company's short position and the nature of its business. Wall Street firms issue scores of stock recommendations every day, but they are targeted at clients who pay for stock-picking advice -- through commissions or otherwise. Quantum is strictly a trading firm and doesn't have such clients. The company isn't related to a money-management firm with a similar name that is run by billionaire investor George Soros.
Mr. Ehlers said Quantum issued its release in an effort to raise its profile as a market maker in the stock. Even though Mr. Ehlers doesn't believe Saf T Lok is a sound company, Quantum continues to trade the stock. For professional traders, dealing in volatile stocks like Saf T Lok can be lucrative.
Quantum's initial charges against Saf T Lok centered on the company's agreements with Marketing Direct Concepts, its public-relations firm, and State Street Securities, a small brokerage concern unrelated to State Street Corp., a prominent Boston financial-services company.
Saf T Lok's Mr. Gardner, in an interview, denied that the agreements are structured in such a way that Marketing Direct and State Street Securities have an incentive to boost the price of Saf T Lok's stock. But Quantum asserts -- and U.S. Securities and Exchange Commission filings by Saf T Lok confirm -- the companies will receive additional fees if the stock hits certain targets that would trigger the exercise of stock-purchase warrants issued by Saf T Lok to investors outside of the U.S. last year.
State Street Securities, meanwhile, on Tuesday issued a research report of its own, recommending the stock as a "strong buy." The report was prepared in exchange for a fee paid by Saf T Lok, said Howard N. Stillman, the analyst who wrote the report. Although counter to the practices of major Wall Street securities firms, the idea of paying for research isn't unique to Saf T Lok. It is a controversial practice some small companies use at times to get attention for their stock.
Saf T Lok shares rose 1/16 to 4 1/4 in trading Wednesday on the Nasdaq SmallCap Market. On Tuesday, the stock gained 3/8.
Insider Selling
Quantum asserts that Saf T Lok, in part, has sought to lift its share price so that insiders at the company could bail out of their positions at lofty levels. In it press release, the company said Mr. Gardner recently sold 200,000 shares of Saf T Lok, while several other insiders sold tens of thousands of additional shares.
Mr. Gardner counters that the proceeds of the stock sales represented the only compensation that some of the insiders received last year, and he noted that even after the sale, he continues to hold 477,000 shares. "Last year was a key year for this company. The team put a lot of hard work into it," Mr. Gardner says. "A lot of people who sold shares took no salary for the year or any other compensation. All of us are quite dedicated to the company. All of them still own a significant amount of shares."
Quantum alleged that Saf T Lok, in another effort to boost its share price, fabricated a roughly $550,000 order for one of its products, called Grip Lock. In its press release Quantum belittled the agreement, saying that United Safety Action Inc., that company that entered the pact with Saf T Lok, had little experience in the firearms industry and little marketing muscle. In an interview later, Mr. Ehlers asserted that he believes the agreement itself was phony.
Call From a 'Reporter'
Arthur Braun, owner of United Safety Action, in an interview, confirmed that he has little experience in selling gun-related wares. But he and his lawyer, Edward Burnbaum, of Lynch, Rowin, Novack, Burnbaum & Crystal in New York, defended the contract. "If it's a front, I don't know why we spent weeks negotiating the deal," Mr. Burnbaum says.
Meanwhile, on-line investors jumped on the United Safety Action story. Mr. Braun asserts that even before Quantum issued its press release, he received a telephone call from someone who identified himself as a Bloomberg Business News reporter. Mr. Braun says he later found an account of his conversation in a posting on a Yahoo message board.
Bloomberg says its doesn't have an employee with the name that was given to Mr. Braun; its reporter who covers Saf T Lok hasn't contacted Mr. Braun.
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