Cable Car Beverage (DRNK) Message Board

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Non-Tech : Cable Car Beverage (DRNK)

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To: Andrew who wrote ()	10/11/1996 1:16:00 PM
From: lloyd wood	of 284

Andrew, Maybe this will help answer your questions. According to my estimates for the cuurent year, for every dollar of revenue: about 72% goes to manufacturing and bottling the product; about 11% goes to selling and distribution; and about 5.5% to cover corporate overhead (the company only has about 10 employees).This leaves about 11% for pre-tax profit and the company pays income taxes at about a 38% rate. 1997 & 1998 ratios should change only slightly. Expected revenue increases: 96 vs 95,48%; 97 vs 96,28%; 98 vs 97,25.5%. I believe these to be realistic and think they are a bit below the Company's goals. There is no long term debt. Remember, the 2nd and 3rd quarters are stronger than the 1st and 4th. The product isn't available everywhere but good progress is being made. It's intentionally premium priced. A number of Krogers now carry the line. Two new products, Key Lime and Java Cola, sound promising but are not available in my area yet so haven't tried them. regards, lloyd

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