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Strategies & Market Trends : Roger's 1998 Short Picks
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To: Bob Trocchi who wrote (3305)2/20/1998 10:46:00 AM
From: Ploni  Read Replies (2) of 18691
 
Subject: eToys

I never heard of them before. Now I have. etoys.com
This one doesn't seem to be a public company. Yet. Where do all these companies come from? Do any of you want to start a company, to sell something over the Internet? It doesn't matter what, our main goal will be to launch an IPO, issue press releases every other day, and then dump our shares as soon as the lock-up period is over. (I'd recommend that we sell fertilizer over the Internet.)

"We're building for market share right now, not profitability."

So basically you take an old joke, such as "We lose money on every sale, but we're going to make it up on volume," and instead of people laughing, they take it seriously.

This is another clue for the development of our business plan: we can watch Abbott and Costello movies to search for slogans and mantras for our press releases. Arghh!
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