RFI Q3 2024 CC, post 14:
JN: That kind of just kind of an add on question to that is, are you what else are you doing what else are you doing to increase the awareness of the product and its capabilities?
JH: One thing is being on a plane whenever you can, because this is a very visual technology that if you see it and press the button, you're hooked. I think anybody that's had the opportunity to press an SPD SmartGlass window will always remember that feeling and it doesn't wear off for me almost 40 years later.
So it's that that becomes demonstrable. And also, coordinating with these ever expanding marketing departments and business development partners at our licensees. And I'll talk a little bit more about that in my closing remarks.
But yes, the marketing is something that's becoming a lot of fun now that we have architectural width film and iconic brands that are using this and visibility.
JN: Okay, excellent. And on the new models mentioned for 2025 introduction, have they decided yet?
JH Thank you for picking up on its models, plural and 2025.
JN: Have they decided yet whether it's going to be an option or a standard on certain of those models?
JH: In some cases, I think it may be a standard. In some cases, it's going to be entirely new uses of SPD, I believe. So, it's going to be kind of exciting because it has the ability to really open up new thinking about SPD. It's not just for sunroofs anymore.
JN: Okay, good. And then you mentioned LTI and getting specs on several projects. Without disclosing names, can you describe the types of buildings that these projects are involved?
JH: Sure. Well, I'll do my best without compromising the fact that we are competing against some of our electrochromic glass people on it. But I think we're going to do fine because the data is just so compelling why you would do this. But they're commercial, not residential.
They are big users of glass and sophisticated building management systems need sophisticated glass and shading systems and we check all the boxes. So that's about all I could say right now.
And then on the government side, we've identified a number of projects that the government would like to upgrade. And that's good because when you think about government buildings, first of all, you have the GSA mandate to make their buildings more energy efficient.
And this has been around for not just the current administration, but the prior administration that you have these mandates to do this because some of these buildings have just very old monolithic, not even insulated glass unit, glass structures and to upgrade them with the latest and greatest, especially with a retrofit becomes a no brainer.
And what you can do is basically test it out. So, you may have a certain corner of the building that has a particularly bad glare problem. You put it there first and then you basically expand to other windows on the floor and other floors in the building and other buildings in the area to do this once you've kind of proven it.
So it's a way for the government to really get some real good firm data as to how and why and where to deploy this glass. And the thing I must say also is to me remarkable is you could come in over the course of a weekend and do lots of windows.
Cont'd |
