SI
SI
discoversearch

We've detected that you're using an ad content blocking browser plug-in or feature. Ads provide a critical source of revenue to the continued operation of Silicon Investor.  We ask that you disable ad blocking while on Silicon Investor in the best interests of our community.  If you are not using an ad blocker but are still receiving this message, make sure your browser's tracking protection is set to the 'standard' level.
Politics : The Donald Trump Presidency
 Public ReplyPrvt ReplyMark as Last ReadFilePrevious 10Next 10PreviousNext  
Recommended by:
GROUND ZERO™
To: GROUND ZERO™ who wrote (59130)11/22/2024 10:01:44 PM
From: FJB1 Recommendation   of 74647
 
IT DOESN'T SOUND LIKE HE LEARNED ANYTHING.

Pronoun-Wielding Jaguar Boss Goes On Damage Control After Cringeworthy Woke Ad

"You can destroy a brand in 30 seconds that took a lifetime to build."
Jaguar Managing Director Rawdon Glover is on damage control to end the week, appearing in an interview with the Financial Times after the iconic British sports car manufacturer decided to nuke its 90-year legacy with a cringe-worthy 30-second ad published on X.
Glover said the ad's "intended message" had been lost in "a blaze of intolerance" on social media platforms and rejected the notion that the video was a "woke" statement.
"If we play in the same way that everybody else does, we'll just get drowned out. So we shouldn't turn up like an auto brand," Glover said.
He continued, "We need to re-establish our brand and at a completely different price point so we need to act differently. We wanted to move away from traditional automotive stereotypes."
Glover railed against some social media users, saying he was disappointed by "the level of vile hatred and intolerance" in the comments that appeared on the video.
Apparently, Glover didn't get the memo from US Rep. Alexandria Ocasio-Cortez about deleting pronouns off social media pages as the toxic wokeism tide goes out.
[url=][/url]
As for the "intended message" of the ad," it had little to do with selling cars and everything to do with pushing wokeism.
[url=][/url]
Perhaps whoever at Jaguar that crafted this disastrous media campaign, similar vibes with Bud Light's Dylan Mulvaney ad...
[url=][/url]
... would have been better suited for the now-defunct far-left Kamala Harris 2024 campaign.




Is this Jag's new target audience?

[url=][/url]

One advertising executive expressed utter shock at Jag nuking nearly a century of heritage in a 30-second ad: "You can destroy a brand in 30 seconds that took a lifetime to build."











Report TOU ViolationShare This Post
 Public ReplyPrvt ReplyMark as Last ReadFilePrevious 10Next 10PreviousNext  

HomeMailHotSubjectMarksPeopleMarksKeepersSettings
Terms Of UseContact UsCopyright/IP PolicyPrivacy PolicyAbout UsFAQAdvertise on SI
© 2026 Knight Sac Media.  Data provided by Twelve Data, Alpha Vantage, and CityFALCON News