Enamelon (ENML) - Does anyone follow this? Message Board

STOCKTALK

We've detected that you're using an ad content blocking browser plug-in or feature. Ads provide a critical source of revenue to the continued operation of Silicon Investor. We ask that you disable ad blocking while on Silicon Investor in the best interests of our community. If you are not using an ad blocker but are still receiving this message, make sure your browser's tracking protection is set to the 'standard' level.

Non-Tech : Enamelon (ENML) - Does anyone follow this?

Public Reply Prvt Reply Mark as Last Read File

Previous 10 Next 10 Previous Next

To: Greg B. who wrote (428)	2/21/1998 4:50:00 PM
From: matthew lamberson	Read Replies (1) of 863

Greg, I found Enamelon near in my neighborhood (Michigan). When was the national rollout supposed to "go down"? The last I heard was Enamelon could only be found in the 5 or so test markets (New York, Denver Colorado, etc.). I was totally shocked to find it around here. Not to mention I found it at a Rite Aid Pharmacy...Rite Aid was not on the roll out list of companies to receive Enamelon. The shelf space allocated to the paste was the same layout I saw in New York; About elbow-eye level with no display. There were only three 6.0 ounce boxes on the shelf...either they received a small shipment or people have been buying it up. The box has changed some since my last purchase. The colors are still the same but the diagram showing the calcium and phosphate LEAVING the tooth (on the back) is gone and there is a large white space. Sodium Fluoride is still the only active ingredient. They still print "Proven to strengthen tooth enamel", but there are no indications that the monoammonium phosphate and calcium sulfate help remineralization. The face of the box says "Anticavity FLOURIDE toothpaste for the entire family".

Report TOU Violation

Share This Post

Public Reply Prvt Reply Mark as Last Read File

Previous 10 Next 10 Previous Next