I too thought that this company had a very promising future. I took a heavy position at 7 1/2 and sold after earnings at 10 1/2.
I also talked to dentists about their thoughts on this technology. It wasn't extensive, but I did speak with 42 dentists that I know, and knew in the past when I was a dental assistant in the service.
My conclusion, as a short term trader, after talking to them, was to sell. If I were an investor, I might think differently. The overwhelming majority (41)of the dentists that I spoke with would not consider spending $39,000 for the limited use of the technology at this time. Most felt that this technology may prove acceptable in a few years, but not now. They felt that the applications at this time were far too limited. That was good enough for me to make a sell decision. As this is Premier's primary target market, at this time I will remain on the sidelines, and watch for future spike opportunities. I do believe that there is a future for this technology. As with most new technologies, contrary to what company hypsters would have you believe, the big money is not made in the beginning, but in the middle of the sales cycle.
Good luck,
Terry |