You know, the funny thing is this. I was thinking to myself, "You know, if Sesame Ad and WYW just had the exposure to these large companies, it would be huge. All it needs is a network of companies."
And look, they went out and bought the network in Softbank. These people have the companies and the connections already to show off WYW and Sesame Ad.
I'm not really a good explainer when it comes to the technology, although I understand it pretty well because I've thought of the same idea a long time ago. The question that Echomedia asked one day was this: "Wouldn't it be cool if we could come up with a piece of software that could send any given ad 1)not only optimized for speed by checking the speed of the connection, but 2)send it in terms of demographics(ie, appeal to a specific group of people in terms of location, interest in the product, etc.)?
They developed the software for the web, and it's used in WYW and Sesame Ad. Let's take the example of me. I live in New Hampshire, and I've visited many law sites with Campaign Manager working on it. Let's say there was a firm in New Hampshire that was part of this network. That ad would more than likely show up on my screen at least once. Again, I'm not sure if Campaign Manager micromanages the ip addresses(ie, how detailed the reports get or how general they are to decide what ads you should get), but I do know that it is a great concept, and if pulled off, WONDERFUL to companies in practice.
Why does Budweiser advertise during the Super Bowl? Because the person watching it is probably a beer drinking kinda guy.
See?
Matty G |
