Baidu earnings beat, but ad revenue lags, company adds DeepSeek to AI Toolbox
Chinese internet search giant Baidu’s revenue fell 2 per cent in the fourth quarter, as China’s sputtering economic growth weighed on advertising spending, even as artificial intelligence (AI) remained a bright spot despite fresh competition.
Beijing-based Baidu’s total revenue for the fourth quarter fell to 34.1 billion yuan (US$4.7 billion), the company reported on Tuesday. Revenue for the year declined 1 per cent to 133 billion yuan.
Net income for the December quarter reached 5.1 billion yuan, up 100 per cent year on year. Net income for the full year was 23.7 billion yuan, a 17 per cent increase over 2023.
Chinese technology giant Baidu is embracing DeepSeek’s artificial intelligence (AI) models by integrating it with its search engine, fast on the heels of Tencent Holdings, which recently adopted the start-up’s tech into Weixin, the country’s largest social media platform.
Baidu will fully connect both DeepSeek and its own Ernie large language models (LLMs) with its search engine to offer a “more diversified search experience”
The search giant will also add DeepSeek to its LLM platform for developers, Baidu said in a separate statement.
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