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Technology Stocks : C-Cube Microsystems
CUBE 37.90+0.6%Jan 12 3:59 PM EST

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To: BillyG who wrote (209)2/23/1998 9:13:00 AM
From: Maya  Read Replies (1) of 324
 
PR from Divicom on MV40
biz.yahoo.com
Monday February 23, 8:18 am Eastern Time

Company Press Release

DiviCom MediaView MV40 Encoder Delivers Increased Channel
Count and Improved Video Quality

Unique Architecture Enables Dual-Pass MPEG-2 Encoding and Lookahead Technology
for Unsurpassed Performance

MILPITAS, Calif.--(BUSINESS WIRE)--Feb. 23, 1998--DiviCom Inc. (NASDAQ:CUBE - news), a leading
provider of digital video networking solutions, today set a new standard in MPEG-2 encoding with the introduction
of the MediaView MV40(TM) program encoder.

Based on the powerful MPEG-2 DVxpert platform by C-Cube Microsystems, the MV40 was designed to optimize
transmission bandwidth for broadcasters, satellite operators, cable providers, wireless cable operators, and
telecommunications services providers.

The introduction of the MV40 encoder marks a significant break from previous program encoder solutions with
DiviTrack(TM), its innovative ''lookahead'' capability. The design of the MV40 harnesses the power of two
complete compression silicon ''engines'' to first analyze program data, then use the data to perform a similar, yet
more refined encoding operation.

DiviTrack Statistical Multiplexing

The lookahead capability enables the MV40 encoder to maintain picture quality at extremely low bit rates, offering
television service providers more flexibility in allocating program bandwidth. Using DiviTrack statistical multiplexing,
service providers can offer more channels of programming while maintaining the same video quality or increase the
video quality of their existing channels.

''Our customers will have the capability to save money by using the DiviTrack feature of the MV40 encoder to
increase the efficiency of their transmission bandwidth or increase their revenue streams by offering more channels of
programming over the same amount of bandwidth,'' said Tom Lookabaugh, president of DiviCom Inc.

''Our dual-pass approach to encoding does more than simply predict the future. We believe that the MV40
compression system provides the most precise encoding -- and thus the finest picture quality -- of any commercially
available MPEG-2 program encoder.''

The MV40 compression engine is part of the fourth-generation MediaView encoder family from DiviCom and can
easily be integrated with other DiviCom digital video networks.

MV40 Encoder Benefits

Television service providers can save time and money while
enhancing revenues by using the following key capabilities of the
MV40:

-- Optimization of transmission bandwidth

-- Increase the number of program channels while maintaining
the same video quality

-- Easily integrate into standards-based environments

MV40 Encoder Features

The MV40 meets current broadcast requirements, with an eye toward
the future with the following key features:

-- Dual-pass lookahead variable bit rate encoding (DiviTrack)

-- Adaptive video pre-processing and noise reduction

-- Switchable 4:2:0 and 4:2:2 formats

-- DVB and ATSC compliance

-- High quality PAL and NTSC decoding

-- Space-saving, one-rack unit chassis

DiviCom will demonstrate the MV40 with DiviTrack statistical multiplexing at the National Association of
Broadcasters convention, April 6-9, in Las Vegas, Nev., booth S3568.

DiviCom Inc.

DiviCom develops and integrates products that make digital video networking possible. Products include audio/video
encoding and decoding systems, and integration consulting and implementation services. Based on the MPEG-2,
DVB and ATSC international standards, DiviCom's products enable digital video broadcasting over a variety of
networks including satellite, wireless, fiber and cable.

DiviCom is a wholly-owned subsidiary of C-Cube Microsystems Inc. (NASDAQ:CUBE - news), and both
companies are based in Milpitas, Calif. C-Cube is the leading provider of digital video silicon solutions for the
communications, consumer electronics and convergence markets.

DiviCom can be reached by phone at +1-408/944-6700, by fax at +1-408/944-6705, or via the World Wide Web
at divi.com.

Note to Editors: DiviCom, MediaView and DiviTrack are trademarks or registered trademarks of DiviCom Inc. All
other trademarks are the property of their respective owners.

Contact:

DiviCom Inc.
Anne Hohenberger, 408/490-6688
E-mail: anneh@divi.com
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