| | | I think most staples do well over 100 yrs with the least risk - provided you actually own them for that period. Think about the items a family buys, the kids have the nostalgia of using those products, buy them as they grow up, buy them for their kids... you'll generate customers through the process of reproduction in that time!
At least, this is true for my experience as a kid (and many other people my age) - the clothes/soap (Johnson's "no more tears" shampoo)/cereals (Kelloggs rice krispies, crunchy nut etc) my mum bought were the ones she thought were good/safe from her experience. Even the laundry detergent and toothpaste has broadly stayed the same over my lifetime (maybe because of the constant advertising). And that's stayed the same for me/my brother as we start to buy these products.
Idk why humans don't change/try certain things, but I know that consumer loyalty has to be the highest in this sector. I'd classify Apple as a staple, too, but so much can change in a century.
I think it was Buffett that made the point that 50 yrs ago, a Snickers was the most popular chocalate bar and it still is today (or something to that effect). Certain brands (the really powerful ones) are able to hold that presence in your mind. Coca-Cola certainly came to my mind immediately when I read the question. |
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