Table of battery dimensions and a "breakthrough-in-power" announcement:
duracellnpt.com
New Duracell Ultra Represents Breakthrough In Portable Power;
New DURACELL High-Tech Alkaline Batteries Maximize
Performance In High-Tech Devices
PR Newswire - February 18, 1998 09:25
BETHEL, Conn., Feb. 18 /PRNewswire/ -- Duracell Inc. today introduced a new era in batteries with the announcement of DURACELL(R) ULTRA, a line of high-tech alkaline batteries for high-tech devices, including cellular telephones, digital and flash cameras, MiniDisc players and camcorders. The longest lasting AA- and AAA-size alkaline batteries in high-tech devices, DURACELL ULTRA lasts up to 50 percent longer than ordinary alkaline batteries. The new brand of DURACELL ULTRA complements the current line of DURACELL(R) alkaline batteries, the best selling alkaline battery brand in the world. Duracell specifically designed DURACELL ULTRA to meet the power demands of the growing high-tech electronics device base. By segmenting the battery category, Duracell maintains the longer lasting performance of DURACELL alkaline batteries for general purpose applications while addressing the intense power requirements of high-tech devices with DURACELL ULTRA. The introduction of DURACELL ULTRA sets a precedent for future DURACELL battery innovations that reflect the continuing expansion of the battery-powered electronics device base and the growing differences in power requirements.
"Duracell's design strategy has been based on continually offering longer lasting DURACELL alkaline batteries for a broad base of general purpose applications," stated Edward F. DeGraan, president, Duracell North Atlantic Group. "But increasing power requirements from a growing and varied portable electronics device base call for innovations beyond a single general purpose battery in order to maximize battery life and device performance..."
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source: newsalert.com
"Gillette unveils new Duracell batteries":
newsalert.com |
