| New news release : 
 Zulu Denies Rumored Deal With DoubleClick
 
 February 23, 1998 01:28 PM
 
 EL SEGUNDO, Calif., Feb. 23 /PRNewswire/ -- ZULU-tek, Inc. NETZ said today it had been deluged with calls regarding a rumor that DoubleClick, Inc. was buying ZULU.
 
 DoubleClick, Inc. DCLK went public in an IPO on Friday, February 20. The shares opened at 29, up 12 from the $17 a share IPO price, giving it a market value of over $400 million. A ZULU spokesman said, "We acquired SOFTBANK Interactive Marketing, Inc. ("SIM") on December 31, 1997 and have since then streamlined operations and merged ZULU's echoMEDIA Technology into SIM." EchoMEDIA's technology delivers "Beyond the Banner" advertising for internet advertisers.
 
 "ZULU has more advanced technological support than all of its known competitors, a more diverse business base, the largest sales force, and is rated by the industry with DoubleClick as the two market leaders in internet advertising."
 
 Revenues for ZULU/SIM combined were $39.0 million for 1997 vs. DoubleClick's $30.6 million. ZULU's accounts include Microsoft, IBM, NIKE, Toyota and clients include MapQuest, Netscape, Playboy and Intellicast.
 
 ZULU said it intends to maintain its independence and continues to review its options to list its shares on NASDAQ's national market system or The American Stock Exchange and expects to retain a major investment banking firm shortly. SOURCE ZULU-tek, Inc.
 
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