Organigram's answer to global trade war: spark a doobie
2025-04-16 09:00 ET - News Release
Ms. Beena Goldenberg reports
NEW ABACUS DATA POLL REVEALS THAT MOST CANADIANS SEE CANNABIS AS A KEY PILLAR OF CANADA'S ECONOMIC FUTURE
Organigram Global Inc. has released new public opinion data showing strong national support for growing Canada's economy through homegrown industries, including the legal cannabis sector.
The national survey, commissioned by Organigram Global and conducted by Abacus Data between April 3 and April 8, 2025, arrives at a pivotal moment for Canada's economic and political future. With United States trade threats escalating under President Donald Trump and federal election day in Canada imminent, Canadians are calling for bold, homegrown strategies that build resilience and secure prosperity. Increasingly, they see the legal cannabis sector as part of the solution.
"Canadians want their country to thrive through innovative, homegrown industries -- and cannabis is firmly on that list," said Beena Goldenberg, chief executive officer of Organigram. "The message from Canadians is clear: Canada's next prime minister must remove barriers and support sectors that deliver jobs, growth and economic resilience."
The survey reveals a national appetite for economic renewal rooted in Canadian innovation. Nearly nine in 10 Canadians say it is time to find new ways to grow the economy, and a similar majority believe the country must seize emerging opportunities before they pass us by. Support for eliminating interprovincial trade barriers and creating better-paying jobs at home also scored near-universal agreement.
Within that broader economic vision, cannabis is gaining recognition as a serious contributor. Fifty-seven per cent of Canadians surveyed already see cannabis as important to today's economy, while 62 per cent believe it could play an even-more-significant role in the future. The highest levels of support are found in regions with deep cannabis industry ties, including Atlantic Canada (65 per cent), the Prairies (64 per cent), Ontario (62 per cent) and British Columbia (61 per cent). In Alberta and Quebec, majority support also holds firm.
Perhaps most telling is the forward-looking optimism around the cannabis industry's potential. Nearly two-thirds of Canadians surveyed (64 per cent) say they are open to the federal government doing more to help the legal cannabis sector grow. This position is backed by clear majorities in every age group. Support is strongest among younger Canadians aged 18 to 29 (73 per cent), but even among those aged 60 and over, 57 per cent favour a more supportive environment for the sector.
Ten years after Canadians elected a government that legalized cannabis, public opinion has shifted from cautious acceptance to strategic endorsement. Amid global uncertainty and a potential trade showdown with the United States, Canadians are embracing the idea of domestic sectors that can fuel resilience, employment and innovation. The data send a powerful message to all political parties: Canadians expect economic leadership, and they see cannabis as a proven and underleveraged advantage.
Economic contribution of legal cannabis to gross domestic product
Since legalization, the Canadian cannabis industry has contributed more than $43-billion to GDP and supports over 80,000 jobs across the country. In 2024 alone, it added $7.4-billion to Canada's GDP -- a number that is expected to grow in 2025. By contrast, breweries contribute $2.6-billion annually; forestry and logging contribute $3.3-billion annually; and wineries and distilleries contribute $1.2-billion to GDP.
About Organigram Global Inc.
Organigram Global's wholly owned subsidiaries include Organigram Inc., a licensed cultivator and processor of cannabis and manufacturer of cannabis-derived goods in Canada.
Organigram is focused on producing high-quality cannabis for adult recreational consumers, as well as developing international business partnerships to extend the company's global footprint. Organigram has also developed and acquired a portfolio of legal adult-use recreational cannabis brands, including Edison, Holy Mountain, Big Bag O' Buds, Shred, Shred'ems, Monjour, Tremblant Cannabis, Trailblazer, Boxhot and Debunk. Organigram operates facilities in Moncton, N.B., and Lac-Superieur, Que., with a dedicated edibles manufacturing facility in Winnipeg, Man. The company also operates two additional cannabis processing facilities in Southwestern Ontario: one in Aylmer and the other in London. The facility in Aylmer houses best-in-class carbon dioxide and hydrocarbon extraction capabilities, and is optimized for formulation refinement, postprocessing of minor cannabinoids and preroll production. The facility in London will be optimized for labelling, packaging and national fulfilment. The company is regulated by the Cannabis Act and the Cannabis Regulations (Canada).
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