While I would be thrilled to see something advance the timeline for readers in phones, Chris has this further out.
Most recent earnings call.
Chris-
Looking out beyond that, can start to see, assuming we get into mobile phones, consumer opportunities to layer in. The consumer opportunity is further out in time. It's fun to talk about it. It's exciting. It could truly change our industry, but it's not going to happen in '25 or '26. It could be further out in time. And in the meantime, look at the solutions that we're delivering to enterprise end users to solve their pressing thorning problems.
Move to fixed readers (near term growth) - throughout supply chain manufacturing to retail.
Grocery 26-27 (revenues start back half of 2025 but not really material)
Phones 27 or further out
The entire response on growth opportunities: Chris Diorio
Okay. So first, Chris, I'll start with the legal settlement and going back there. So Impinj took 85% of the industry's 2024 unit volume growth. So we saw -- so that translates into a very significant share gain in 2024. Obviously, we can't project 2025 until we get the RAIN Alliance data at the end of the year, but we're going to do our best to gain share again.
In terms of where the market is headed? Food is a significant opportunity. There will be small volumes in 2025. They won't be really material. We see food as a '26, '27 type opportunity just because food opportunity is so large, the deployments are large. Just everything is big and it takes time to move things forward. In the bigger picture, we see an expansion of the market from handheld-driven or not solely, but significantly handheld-driven inventory counting in retail stores to fixed reading significantly in supply chains.
And don't just think supply chain and logistics, think supply chains, retail supply chains, reading items from point of manufacturing, tracking them through the supply chain into a distribution center, out of the distribution center and to a store and then out the store exit after point of sale.
That retail opportunity, not just in the retail apparel, it's in retail general merchandise. It includes shipping and supply chain and logistics, and it uses significantly fixed reading. We think that growth opportunity is a place where we can excel. Our platform is needed, it's used. We're innovating in that space. So expect us to keep focusing and doubling down on opportunities around fixed reading, and that's the opportunity for the next couple of years.
Looking out beyond that, can start to see, assuming we get into mobile phones, consumer opportunities to layer in. The consumer opportunity is further out in time. It's fun to talk about it. It's exciting. It could truly change our industry, but it's not going to happen in '25 or '26. It could be further out in time. And in the meantime, look at the solutions that we're delivering to enterprise end users to solve their pressing thorning problems. |
