Lightbridge's Telesto Selected by Unitel for Integrated Customer
Acquisition Process
ATLANTA--(BUSINESS WIRE)--(CTIA Wireless '98/Georgia World Congress)--Feb. 24, 1998--
CTIA Wireless '98, Lightbridge Booth #3829
Offers Fast, Streamlined Solutions for
Acquiring Low-Risk Customers
Lightbridge, Inc. (NASDAQ:LTBG - news), a leading provider of customer acquisition and retention solutions for the global
telecommunications industry, today announced that Unitel has chosen Lightbridge's Telesto(tm) solution to speed the activation
process for low-risk customers. Unitel is a New Jersey-based wireless telecommunications management company which
operates markets in Michigan, Colorado and Georgia.
''The number one issue in this fiercely competitive market is customer satisfaction,'' said Paul Bellinger, vice president of
market development at Unitel. ''Lightbridge's Telesto gives us an edge in our ability to keep customers happy by activating
them quickly. The name of the game is speed and comprehensive service, and Lightbridge is right there providing the solutions
we need.''
''In this new, converging market, we are seeing a trend of small and medium-size carriers getting an edge by offering integrated
solutions, such as Telesto, for customer acquisition and retention,'' said Pamela Reeve, president and CEO at Lightbridge, Inc.
''Our technology will help Unitel be competitive in markets where there are larger competitors with resources to match.''
Unitel will directly interface with the following integrated solutions that are offered within the Lightbridge Telesto network:
Subscriber Qualification and Activation, a software-based service that includes real-time transaction processing for the
qualification and activation of applicants;
Credit Policy Analysis and Consulting, a credit policy designed by Lightbridge consultants and individual carriers based
on the carrier's qualification needs and goals;
InSight(tm), a database that automates the pre-qualification process and expedites the activation of services;
Fraud Sentinel(tm) a suite of subscription fraud prevention solutions:
Fraud Detect(tm), a fraud detection tool that identifies and prevents subscription fraud at the point-of-sale by verifying a
customer's address, social security number and date of birth;
ProFile(R), a database that provides a customer's history of accounts receivable write-offs and service shut-offs,
enabling on-line pre-screening of potentially fraudulent applicants. ProFile covers 75 markets, 49 states and $750
million in bad debt reported by telecommunications carriers throughout the country.
RMS, a client/server application that enables retail operations to manage the sale of telecom products more efficiently.
RMS handles credit screening, transaction and payment processing, service activation, cash drawer management,
inventory and purchasing management, and management reporting; and
POPS(tm) - an application used by carrier-owned or dealer/agent store locations and direct sales for quick customer
qualification and activation via an Intranet or Extranet connection.
About Telesto
Intelligent workflow and data management technologies are key to enabling telecommunications carriers to offer converged
services, and Lightbridge has the only solution designed to do this from the ground up. Telesto is Lightbridge's network of
integrated customer acquisition and retention solutions. It is comprised of Lightbridge's best-in-class, front- and back-end
acquisition and retention solutions to provide the industry's most complete, workflow-enabled customer management system.
Telesto has the most robust message-oriented middleware designed for customer acquisition in the telecom market. Its open,
flexible architecture allows carriers to easily integrate Lightbridge's front- and back-end solutions with a range of business
critical systems including telecom billing, point-of-sale, telemarketing, inventory fulfillment and credit card service providers.
About Lightbridge
Lightbridge, Inc. (NASDAQ:LTBG), based in Burlington, Mass., is a leading provider of software-based services that help
global telecommunications carriers quickly acquire customers and retain them over time. Lightbridge has leveraged its credit
processing expertise into solutions that help carriers quickly and cost-effectively provide bundled services through new
channels. Telesto(tm), Lightbridge's network of integrated customer acquisition and retention solutions, provides best-in-class
acquisition, fraud, churn and market performance solutions to such clients as 360 Communications, AT&T Wireless, BellSouth
Mobility DCS, Omnipoint Communications and Sprint PCS. It is the only complete, workflow-enhanced system for customer
interaction in the converged telecommunications marketplace. Additional information on the company can be found on the
Web at lightbridge.com.
About Unitel
Unitel was created in 1989 to serve as an experienced wireless communications management company, providing the guidance
and operational support required for the development of rural wireless telephone systems throughout the United States. The
Unitel team represents a unique blend of expertise and over a century's worth of experience in a diverse range of
telecommunications services. Unitel owns and operates wireless communications systems in Michigan, Colorado and Georgia.
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ProFile is a registered trademark and Telesto, CAS, InSight, and POPS are trademarks of Lightbridge, Inc. Fraud Detect is a
trademark of Trans Union. All other trademarks and registered trademarks are the properties of their respective owners.
Contact:
Lightbridge, Inc. Neva Group
Karen Gobler Caitlinn Cohen/Monique Klares
(781)359-4705 (617)441-4000 ext. 232/246
kgobler@lightbridge.com ccohen@neva.com
mklares@neva.com |
