Kroger makes a U-turn in the U.S.: customers are already celebrating it
Kroger makes a U-turn in the U.S.: customers are already celebrating it
23/06/2025
At a time when supermarkets are looking for ways to improve the consumer experience, some technological decisions are making a difference. Although many changes go unnoticed by the general public, there's one that's already generating positive comments among regular customers. What seemed like a discreet test is becoming a key step for the future of shopping.
Kroger has decided to bet on RFID technology, and its initial results are already making waves. This innovation will allow real-time management of in-store products, which will improve availability and reduce inventory errors. The company, in collaboration with Avery Dennison, has already started implementing this measure in its bakery section.
Smart inventory and always fresh products. The use of RFID tags makes it possible to know at all times where each product is. If a customer asks whether an item is available, the system can provide an immediate answer. This also allows for quick detection if something is missing, helping to prevent both errors and losses.
Kroger has clarified that the goal isn't to stop theft, but to improve inventory control and ensure product freshness. Automating the tracking process also frees up time for staff to focus on more relevant tasks. In addition, having accurate data on what's being sold enables better planning and prevents waste.
Retailers like Academy Sports or Old Navy are also adopting this technology, although they're doing so quietly. Most avoid saying they're looking to prevent theft, but the indirect benefits are clear. When it's known exactly what's missing, action can be taken more quickly to identify loss patterns.
A technology with huge potential. According to experts, the use of RFID goes far beyond stock control. It can also be integrated with artificial intelligence to track each item from its manufacturing to its sale or recycling. This opens the door to complete traceability without the need to scan each code manually.
RetailWire has collected favorable opinions about this trend. Neil Saunders points out that this technology improves efficiency and accuracy in-store, even allowing for a better understanding of consumer behavior. Jamie Diamond goes further and states that the RFID+AI combination will revolutionize the entire supply chain.
Although the implementation price is still a barrier for some, costs are expected to drop as adoption grows. David Biernbau, a consumer expert, expects an increase in its use in 2025, which will bring smoother shopping experiences and better results. By taking this step, Kroger seems to have made the right move at just the right time. |
