| | | In your eyes. But there is zero evidence to suggest that has had a material impact on sales.
Think about it. Tesla was the #1 seller a couple quarters back, you've had other EV makers come onto the scene, but the pool of sales wasn't massively increased. Those sales come from somewhere. There are a few political wackjobs that would have been affected.
But mostly, new entrants into the market had to take share from somewhere. Makes sense Tesla would have been hit harder than the others, it had the biggest share.
Besides, many new buyers in the market were not committed to Tesla as the developer of the new paradigm; they saw it as, "Great, I can get my BMW that's just like a Tesla!"
Most of this is plain market transition, I would guess.
To exacerbate the problem, every company is advertising -- but Musk has refused to get into that racket. He has properly evaluated the situation to realize that it is better just to be the best than to spend billions buying adds in a dumbassed superbowl commercial or whatever.
Marketing cars is probably really hard for Musk to get behind. I've never bought a car or even had an idea to visit a dealer because of any ad I ever saw. |
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