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Technology Stocks : Qualcomm Moderated Thread - please read rules before posting
QCOM 174.230.0%9:47 AM EST

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From: Bill Wolf8/13/2025 2:28:22 PM
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Apple Plots Expansion Into AI Robots, Home Security and Smart Displays
By Mark Gurman
August 13, 2025 at 2:13 PM EDT
Updated on August 13, 2025 at 2:21 PM EDT

Apple Inc. is plotting its artificial intelligence comeback with an ambitious slate of new devices, including robots, a lifelike version of Siri, a smart speaker with a display and home-security cameras.

A tabletop robot that serves as a virtual companion, targeted for 2027, is the centerpiece of the AI strategy, according to people with knowledge of the matter. The smart speaker with a display, meanwhile, is slated to arrive next year, part of a push into entry-level smart-home products.

Home security is seen as another big growth opportunity. New cameras will anchor an Apple security system that can automate household functions. The approach should help make Apple’s product ecosystem stickier with consumers, said the people, who asked not to be identified because the initiatives haven’t been announced.

Apple shares climbed to a session high on Wednesday after Bloomberg News reported on the plans. The stock was up nearly 2% to $233.70 as of 2:17 p.m. in New York.

bloomberg.com

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