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From: S. maltophilia8/21/2025 12:43:17 PM
1 Recommendation

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Tom Daly

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.......For years I have been going after the growing problem that Americans have extremely limited options to get unauthorized deepfakes taken down. But this experience of sinking hours of time and resources into limiting the spread of a single video made clear just how powerless we are right now. Why should tech companies’ profits rule over our rights to our own images and voices? Why do their shareholders and C.E.O.s get to make more money with the spread of viral content at the expense of our privacy and reputations? And why are there no consequences for the people who make the unauthorized deepfakes and spread the lies?

This particular video does not in any way represent the gravest threat posed by deepfakes. In July it was revealed that an impostor had used A.I. to pretend to be Secretary of State Marco Rubio and contacted at least three foreign ministers, a member of Congress and a governor. And this technology can turn the lives of just about anyone completely upside down. Last year someone used A.I. to clone the voice of a high school principal in Maryland and create audio of him making racist and antisemitic comments. By the time the audio was proved to be fake, the principal had already been placed on administrative leave, and families and students were left deeply hurt.

There is no way to quantify the chaos that could take place without legal checks. Imagine a deepfake of a bank C.E.O. that triggers a....

nytimes.com

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