European car sales resume rise in July, BYD firmly ahead of Tesla
By Alessandro Parodi
August 28, 2025
[1/2]BYD Dolphin Surf electric cars are parked infront of the venue where BYD carmaker holds a vehicle presentation event in Berlin, Germany May 21, 2025.
REUTERS/Annegret Hilse/File Photo Purchase Licensing Rights, opens new tab
Aug 28 (Reuters) - New car sales in Europe rose 5.9% in July as a jump in Germany outweighed drops in Britain, France and Italy, European Automobile Manufacturers Association data showed on Thursday.
Tesla (TSLA.O), opens new tab lost market share for a seventh consecutive month despite a rise in overall sales of electric cars, and trailed competitor BYD (002594.SZ), opens new tab, which was included in the monthly sales data for the first time.
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WHY IT'S IMPORTANT
Domestic carmakers such as Volkswagen (VOWG.DE), opens new tab are studying new launches to fend off Chinese competitors in Europe's growing EV market and comply in a profitable manner with regulations that encourage adoption of the vehicles.
ACEA CEO Ola Kaellenius co-signed on Wednesday a letter to European Commission President Ursula von der Leyen saying that EU targets to cut CO2 emissions from vehicles, including a 100% reduction for cars by 2035, are no longer feasible.
European automakers have booked multi-billion losses and issued profit warnings, with several also citing the impact of U.S. import tariffs.
BY THE NUMBERS
Sales in the European Union, Britain and the European Free Trade Association rose to 1.09 million cars in July, ACEA data showed.
Registrations at Volkswagen (VOWG.DE), opens new tab and Renault (RENA.PA), opens new tab rose 11.6% and 8.8% year-on-year, respectively, but fell 1.1% at Stellantis (STLAM.MI), opens new tab.
Tesla's sales dropped 40.2%, squeezing its market share to 0.8% from 1.4% a year ago. BYD's sales jumped 225.3% to give it 1.2% of the market.
Total EU car sales rose 7.4%. Registrations of battery electric, hybrid electric and plug-in hybrid cars were up 39.1%, 56.9% and 14.3%, respectively, to account collectively for 59.8% of the bloc's registrations, up from 51.1% in July 2024.
Overall sales in Germany rose 11.1%, and fell 5% in the UK, 7.7% in France and 5.1% in Italy. Spain, Poland and Austria recorded increases of 17.1%, 16.5% and 31.6%, respectively.
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