<<There are a ton of intersections in this world. May well be a huge market but would also take mucho dollars to make any serious difference.>>
Ouster Linkedin references a project in Atlanta so it's possible there is an as yet unannounced contract for Georgia.
The link below references LiDAR connecting Utah, Wyoming, and Colorado with LiDAR. The sensor in the video is an Ouster sensor. A Utah contract(see below) has been announced but so far no company announcements for Wyoming and Colorado.
As I've written Blue City is an easy installation and to my knowledge there are no other current 3D LiDAR systems that compete. Could change of course.
CEO Pacala has emphasized in the last several CCs that software sales are a focus and the Blue City product has both firmware and software updates.
Much if not all of Blue City will be sold via resellers. The company can continue to build the robotics(physical AI), industrial(Komatsu/Deere), and ADAS(May Mobility) verticals.
youtube.com
<<Based on recent contracts, the Ouster BlueCity traffic management system, which provides real-time traffic data using lidar sensors and AI software, appears to cost roughly
$16,000 per pole (or intersection). This estimate is derived from two recent large-scale deployments in the US.
Context for the $16,000 per pole estimate
- Utah deployment: In August 2025, Ouster announced a contract to expand its BlueCity system to over 100 intersections in Utah through its partner Econolite.
- Chattanooga deployment: In March 2025, Ouster revealed a $2 million contract to expand the BlueCity system to 100 intersections in Chattanooga, Tennessee.
- The total cost of $2 million, divided by 100 intersections, results in an estimated cost of $20,000 per intersection.
- This is a general estimate and the actual cost per intersection can vary depending on the specifics of the project, including local labor, hardware, and integration requirements.
About the Ouster BlueCity system
The BlueCity system is designed to replace traditional traffic sensors, such as inductive loops, and provides a more comprehensive, all-in-one traffic management solution for cities.
The system offers:
- Detection: It uses a single lidar sensor mounted on a pole to create a 3D digital twin of the intersection.
- Classification: Its AI software can classify all road users, including vehicles, pedestrians, and cyclists.
- Actuation: This data is used to optimize traffic signal timing in real time, improving traffic flow and safety for all road users.
- Analytics: It also provides detailed data analytics for long-term urban planning and safety initiatives. >>
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