Bill Belichick company, managed by Jordon Hudson, files to trademark 'Gold Digger'TCE Rights Management LLC intends to use mark on jewelry and key chains
 Six-time Super Bowl champion Bill Belichick's relationship with Jordon Hudson became public in June 2024. (Credit: Getty Images)
By Darren Rovell
— August 27, 2025
News
A company owned by North Carolina football coach Bill Belichick and managed by his girlfriend, Jordon Hudson, has filed to trademark the term "Gold Digger," with the intention to use the mark on jewelry and key chains.
Since at least June 2024, Belichick, 73, has been dating Hudson, a 24-year-old former cheerleader, who has been accused by some as being a "gold digger," a term that refers to someone who enters into a relationship mainly for financial reasons.
Now, it seems, Belichick and Hudson want to capitalize on the criticism.
The company that filed the trademark, TCE Rights Management LLC, under Hudson's direction filed 17 trademark applications in a week earlier in 2025, including "Chapel Bill," "Belestrator," "Trail of Salty Tears," "No Days Off" and "The Belichick Way," among others.
Hudson has been very involved in all aspects of the former New England Patriots coach's life, from media management to a growing real-estate portfolio.
The filing was first reported by trademark attorney Josh Gerben. |
