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Technology Stocks : Media Industries: Newspapers, TV, Radio, Movies, Online
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To: abuelita who wrote (8200)9/12/2025 8:53:02 AM
From: Ron1 Recommendation

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S. maltophilia

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They had much larger audiences back then, by several orders of magnitude. Now a much bigger chunk of their audience is old people.
The FDA relaxed requirements for drug ads in 1997 when the FDA relaxed its rules on direct-to-consumer (DTC) advertising, particularly for television and radio. That shift made it easier for pharmaceutical companies to promote drugs directly to the public, as long as they included key information like risks and side effects.

What changed in 1997?

  • Ads no longer had to include every risk—just the major ones, with directions to where full info could be found.
  • This made TV and radio ads much more feasible and led to the boom in pharma commercials you see today.
Fun fact: The U.S. and New Zealand are the only countries that allow DTC pharmaceutical advertising.
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