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Technology Stocks : Media Industries: Newspapers, TV, Radio, Movies, Online
NFLX 94.41+0.4%Dec 19 3:59 PM EST
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From: Ron9/12/2025 5:49:30 PM
   of 8757
 
The chief executive of Warner Bros Discovery (WBD) says he feels the company’s cornerstone streaming platform HBO Max is underpriced when compared to the value it brings consumers.

At an industry conference in San Francisco this week, Zaslav said he wants the price of HBO Max to increase over time, and that the company will effectuate small price increases that bring it closer to the actual value it provides.
Historically, HBO and its streaming apps have been priced at $15 per month — but that changed in 2023, shortly after HBO Max hit the market. That year, WBD raised the price of HBO Max’s ad-free plan to $16 per month, a move that was justified by the inclusion of live sports from TNT. Last year, WBD again hiked the price of HBO Max — then called Max — to $17 per month. thedesk.net

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