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Technology Stocks : Media Industries: Newspapers, TV, Radio, Movies, Online

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From: S. maltophilia	9/24/2025 11:21:40 PM
	of 8504

.... That connection between talent and business is most visible in Wired’s subscription metrics. The brand relaunched its offering in July, raising prices two to three times higher than before. Instead of deterring readers, subscriptions rose 31% month-over-month, according to the publisher. Year to date, new subscription starts from January to September 2025 are up 94% compared to the same period a year earlier, although the publisher declined to share specific subscription or financial figures. For Drummond, the data underscores her belief that Wired had been undervaluing itself. “My theory was that Wired was so inexpensive, it implied the work wasn’t worthwhile,” she said. “There’s something to be said about putting a stake in the ground and declaring that something is valuable.” Condé Nast’s willingness to bankroll a costly marketing campaign shows confidence in.... adweek.com Gotta attract the readers who are in the market for the products they push on the merch pages.

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