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Technology Stocks : Qualcomm Moderated Thread - please read rules before posting
QCOM 163.32+2.3%Nov 21 9:30 AM EST

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From: Bill Wolf9/26/2025 7:43:07 AM
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   of 196722
 
Why Meta Thinks It Can Challenge Apple in Consumer AI Devices
Meta’s investments in smartglasses and artificial intelligence make the company a contender in new device age
By Dan Gallagher
Sept. 26, 2025 5:30 am ET

There’s a popular saying in Silicon Valley that hardware is hard. In the case of Meta Platforms, it’s also superexpensive.

The parent company of Facebook and Instagram has generated a cumulative operating loss of a little more than $68 billion over the past four years in the segment that it calls Reality Labs, and that is just the amount investors know about. Meta didn’t start disclosing financial results for its hardware-focused business until 2021—seven years after it spent $2 billion to acquire virtual reality device maker Oculus.

That business has produced a few modest hits, but not enough to stem the red ink. Meta has shipped about 2.8 million units of its Ray-Ban smartglasses over the past four quarters, according to IDC. That is a decent number, but still only about 1% of what the market-research firm estimates for Apple’s highly profitable iPhone shipments over the same period. And the new smartglasses that Meta unveiled last week aren’t expected to change that course either; analysts project nearly $20 billion in operating losses for the Reality Labs segment this year.

But Meta is playing a long game with a very ambitious target. The company apparently believes that Apple’s dominance of consumer devices is vulnerable in the AI age. Chief Executive Mark Zuckerberg sees smartglasses as crucial to his vision for an amped-up version of artificial intelligence called “superintelligence,” defined as AI that surpasses human intelligence.

wsj.com
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