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Technology Stocks : Media Industries: Newspapers, TV, Radio, Movies, Online

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From: S. maltophilia	9/28/2025 11:02:05 PM
	1 Recommendation of 8503

Nexstar and Sinclair Lost Their Game of Chicken Broadcast-media companies may be growing, but they still couldn’t afford to reject Jimmy Kimmel forever. .... A look at the economics of the standoff helps explain why. Although losing potential Kimmel viewers in the markets served by Sinclair and Nexstar put ABC in a tight spot with advertisers that expect a minimum number of viewers, the boycott was more costly to the broadcast stations, which have drawn many fewer viewers this week with their replacement programming (typically more local news, which they’ve had to pay to produce) than they would have with Kimmel—particularly now, when millions more people are tuning in as a result of the controversy. Late-night TV shows are far less popular than they used to be, but Kimmel still pulls in 1.6 million viewers on an average night and, according to the ad-data provider iSpot, has generated $70 million in ad revenue this year. Sinclair and Nexstar may be potent media players, but they would have run into serious problems if they had preempted Kimmel’s show for an extended period of time. The terms of the contracts that affiliates sign with the... theatlantic.com

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