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Technology Stocks : Media Industries: Newspapers, TV, Radio, Movies, Online

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Oct 31 9:30 AM EDT

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To: S. maltophilia who wrote (8359)	10/7/2025 1:42:02 PM
From: S. maltophilia	of 8491

Though there's still some news reporting there, for now: Jon Freilich, a 51-year-old operations manager in California, described his TikTok behavior as an addiction. “I’ve never smoked or used drugs, so I don’t know what chemical addiction feels like, but I feel like I’m addicted to TikTok,” said Freilich, whose daily watch time on the app increased by more than 50 percent last year. “There are times when I know I should stop scrolling and get work done or go to sleep, but it’s so hard to stop, knowing the next swipe might bring me to a truly interesting video.” That’s how TikTok draws people in, with an algorithm that serves up an endless stream of hyper-personalized content to users such as Freilich. But TikTok is massive, fragmented and opaque: Millions of Americans — a third of U.S. adults — are pulled into a nearly infinite variety of niche corners by a recommendation system that we don’t know much about, making it difficult to understand how the constant scroll affects real people. TikTok and its parent company, ByteDance, share little about how the app keeps users coming back. Journalists and researchers have utilized bot accounts to simulate how the recommendation system is tied to watch time and have conducted self-reported user surveys. But none of these approaches captures real human behavior. So The Washington Post, through an unprecedented partnership with our readers, collected TikTok watch histories from 1,100 users. We.... washingtonpost.com archive.ph

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