China's top-four TV brands dominate 90% of surging miniLED market
Rebecca Kuo, Taipei; Rodney Chan, DIGITIMES Asia
Friday 10 October 2025
Credit: DIGITIMES
MiniLED-backlit TVs are experiencing explosive growth, with overall shipments surpassing OLED TVs. In China, the penetration rate of miniLED-backlit TVs has rapidly increased, with over 90% of the market dominated by the top-four brand vendors: Hisense,...
PS
Next stop?
microLED.
Then?
nanoLED.
TV pixel/bit intensity ONLY soars from here.
Copilot:
Yes—TV demand is strong in 2025, driven by stunning picture quality, smarter processors, and immersive features that make them central to home entertainment and gaming.
Here’s what’s fueling the boom:
TV Market Momentum in 2025
- Global smart TV market is projected to grow from $290.7 billion in 2024 to $475 billion by 2033, with a CAGR of 5.56%.
- Streaming and gaming are key drivers—TVs now serve as hubs for Netflix, Prime Video, game consoles, and smart home control.
- AI-powered processors like Samsung’s Q4 AI and LG’s Alpha 8 Gen2 enhance real-time upscaling, motion smoothing, and voice control.
- OLED, QLED, and Mini-LED panels deliver cinema-grade visuals, with deep blacks, vivid colors, and high refresh rates for sports and esports.
Smarter TVs, Smarter Viewing
- AI Picture Pro & AI Sound Pro: TVs now analyze scenes and ambient sound to optimize visuals and audio dynamically.
- Voice assistants (Google Assistant, Alexa, ThinQ AI) allow hands-free control of apps, volume, and smart devices.
- Gaming features: Native 120–144Hz refresh rates, VRR, and low input lag make TVs competitive with gaming monitors.
Picture Quality That Pops
- 4K and 8K resolution dominate, with HDR10+, Dolby Vision, and Wide Color Gamut enhancing realism.
- QD-OLED and Mini-LED panels rival plasma-era contrast, with brighter highlights and deeper blacks.
- Even budget models under $1,000 now offer Dolby Atmos, HDMI 2.1, and smart OS platforms.
TVs as Smart Home Hubs
- TVs now integrate with IoT ecosystems, controlling lights, thermostats, and security systems.
- Multi-view and mirroring features let users watch, browse, and game simultaneously.
TVs aren’t just screens anymore—they’re intelligent, immersive platforms for entertainment, gaming, and smart living. Want to compare OLED vs QLED for your setup, or explore which AI chipsets are leading the pack? |
