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Politics : A Real American President: Donald Trump
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From: locogringo10/20/2025 10:57:39 AM
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ADIOS...and nobody will miss you (nobody with a functioning brain, that is)

A Wake to Remember: MSNBC Bids Farewell to Its Dying Audience

The Hammerstein Ballroom in midtown Manhattan hums with the sound of walkers, canes, and Medicare-approved stability sneakers shuffling on the brocade carpet. Several busloads worth of gray-haired radicals are milling about the historic auditorium. Some have shelled out thousands of dollars to be here for a chance to see their favorite MSNBC personalities denounce Donald Trump in person. Liquor drinks are extra. The exorbitantly priced bar opens at 10:30 a.m. We're going to need it.

"MSNBC Live '25: This Is Who We Are" is the failing left-wing network's second live offering in as many years. Last year's event was largely focused on how to stop Trump from winning the election and canceling democracy. This year's summit is even more existential, if you can believe it. Two weeks after Trump's decisive victory in 2024, MSNBC parent company Comcast announced it was cutting ties with the network. It will soon be required to ditch its NBC affiliation and rebrand as MS NOW (My Source for News, Opinion, and the World). The name change becomes official next month, but they've kept the old one so as not to confuse their elderly fans.

<snip>

...the decaying audience with a polite euphemism about how MSNBC is "so fortunate to have an engaged audience" that "tunes in for long periods of time throughout the day." That may be—nursing homes tend to leave the TV on while residents sleep—but the ratings are atrocious.

In the third quarter of 2025, MSNBC averaged just 41,000 daytime viewers and 66,000 primetime viewers under the age of 55. That's a decline of roughly 60 percent compared to 2024, when the ratings were already bad. The only demographic advertisers care about—viewers between the ages of 24-54—comprises less than 10 percent of the MSNBC audience.

<more last rites at above link>
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