Sierra Madre Starts US$3.5 Million Exploration Program at the East District of Guitarra Project 
  newsfilecorp.com
  October 23, 2025 7:00 AM EDT | Source:  Sierra Madre Gold & Silver
   Vancouver, British Columbia--(Newsfile Corp. - October 23, 2025) -  Sierra Madre Gold and Silver Ltd. (TSXV: SM) (OTCQX: SMDRF) ("Sierra Madre" or the "Company")  is pleased to announce that exploration work has begun at the East  District of the Guitarra silver-gold project in Estado de Mexico,  Mexico; this District covers the historic Temascaltepec mining area. 
  Greg  Liller, Chief Operating Officer and Executive Chair, commented: "We are  very pleased to be restarting exploration within the under-explored  East District portion of the Company's concessions holdings, following  the successful re-start of the Guitarra and Coloso mines.  The East  district is the last of the six major Spanish Colonial production  centres in Mexico that has not been systematically mapped, drilled, and  evaluated using modern tools and methods.  Based on historic data, the  company sees strong potential for additional resources in this District,  with over 39 km of structures mapped to date, numerous historic mines,  and a current deposit already defined at Mina de Agua." 
  Alex  Langer, Chief Executive Officer, added: "Restarting exploration at the  East District is a key step to unlocking the full value of Guitarra.  With a fully funded two-stage plant expansion underway in the West  District, we see potential for additional discoveries in this eastern  portion of the property. We anticipate funding this exploration program  from our treasury and cash flow, with a C$19.5 million private placement  closed in July 2025." 
  Exploration Program Plans
  With  a US$3.5-million budget, the East District exploration program will  consist of two parts. First, drill target definition through additional  detailed geologic surface mapping, including the historic El Rincon mine  (Marmajas-Echada system), surveying, mapping and sampling of historic  workings, and a structural analysis in order to determine the geologic  controls of historically mined mineralization. This program is estimated  to take nine months to complete.
  Upon completion of the target  definition program, a 20,000 to 25,000 metre drill program would then be  undertaken to further assess the targets' economic potential. The  drilling will be conducted over a period of 12 to 18 months.  Based on  the results of this program, the Company then may undertake a larger  delineation drilling program. 
  Figure 1 below shows the mapping completed by Sierra Madre.
    
  Figure 1: East District Mapping by Sierra Madre
  To view an enhanced version of this graphic, please visit: images.newsfilecorp.com
  Exploration Potential
  The 2023 NI 43-101 report1  contains an estimate of the exploration potential for six (6) of the  vein systems in the East District. See quote below from section 9.6 of  the report for an estimate of the exploration target range at the East  District.
  "In 2002, Luismin completed an assessment of the  exploration potential in the East District (Nuevo Descubrimiento, Las  Animas-Socorro, Marmajas-Echada, Magdalena-Zayas and Purisima veins)  using the results of surface mapping, historical mine records, and  preliminary drilling at Santa Ana (Mina de Agua).  The QP has  used Luismin's estimates of the strike length, the width of the veins,  an assumption of a 200-metre vertical depth, an assumed bulk density of  2.6, and a range of 20% to 40% of the vein being mineralized to estimate  a tonnage of between 0.77 million tonnes and 1.54 million tonnes. A  grade range of ± 20% Luismin's average grades was used to estimate  silver grades between 440 g/t to 670 g/t Ag and to estimate gold grades  of between 2.4 g/t and 3.6 g/t Au. Combined total strike length of these  vein systems is 7.7 km. The potential quantity and grade are  conceptual in nature; there has been insufficient exploration to define a  mineral resource and it is uncertain if further exploration will result  in the target being delineated as a mineral resource."
  The  2023 Mineral Resource Estimate included an East District component at  Mina de Agua, with an indicated resource of 761,000 tonnes grading 159  g/t silver and 0.19 g/t gold and an inferred resource of 545,000 tonnes  grading 178 g/t silver and 0.13 g/t gold1.
  1A  copy of the 2023 NI 43-101 report, prepared by TechSer Mining  Consultants Ltd. ("TechSer") of Vancouver B.C., by David Thomas, P.Geo.  and QP Geology and Cristian Garcia, P.Eng. and QP Mining, titled "La  Guitarra Mineral Resource Estimate Guitarra Silver-Gold Project,  Temascaltepec, Estado de México, México" with an effective date of  October 24, 2023, is available on SEDAR+ and the company's website at api.newsfilecorp.com  
  Program Progress 
  New  senior-level geologists, along with support personnel, have been hired  and field work has begun to determine the condition of historic  workings. 
  In addition, access has been regained to the Rampa  Carolina on the Santa Ana vein system.  The ramp and associated  crosscuts and drives were constructed in 2007 and contain more than 300  meters of workings. The development was sized for modern production  mining and haulage equipment.  Sampling for metallurgical tests is  underway. 
  Figure 2 below shows photos of the historic Donostiva mine portal.
    
  Figure 2: Historic Mine Portal
  To view an enhanced version of this graphic, please visit: images.newsfilecorp.com
  Figure 3 below shows these workings.
    
  Figure 3: Rampa Carolina Development
  To view an enhanced version of this graphic, please visit: images.newsfilecorp.com
  Marketing & Investor Awareness
  The  Company has entered into a marketing and investor awareness agreement  dated October 9, 2025 with New Era Publishing Inc ("New Era"). Under the  terms of the agreement, New Era will provide marketing and promotional  services to the Company for a period of two months in exchange for a fee  of $225,000 USD. New Era is a digital marketing and media firm  established in 2016 based in Vancouver, BC. New Era provides digital  marketing, email and market awareness services and assist its clients  with reaching potential investors. New Era will further engage  www.carboncredits.com to connect North American and European audiences to bolster awareness of the Company through the  carboncredits.com website, articles and e-mail  newsletters. New Era and  www.carboncredits.com  and the Company are unrelated and unaffiliated entities at arm's length  of each other, and neither New Era, nor its principals have an  interest, directly or indirectly, in the securities of the company.
  The  Company has entered into a Service Agreement dated effective October  23, 2025, with Departures Capital Inc. ("DC"), under which DC will  provide investor communications, digital media production, and investor  marketing-related promotional services to Sierra Madre for a six-month  term. Under the agreement, Sierra Madre will pay DC US$8,500 plus  applicable taxes in advance of the provision of any services. The  promotional activities will include the creation and distribution of  video content on the Departures Capital YouTube channel and associated  email list, as well as Google Ads campaigns designed to increase  investor awareness of Sierra Madre's story and visibility of the  content. DC is arm's length to Sierra Madre and, to the knowledge of the  Company, neither DC nor its principals have any present equity interest  in Sierra Madre's securities, directly or indirectly, nor any right or  intent to acquire any such interest.
  Management Update?
  The  Company announces that Chief Financial Officer Ken Scott, will be  appointed as Corporate Secretary on November 1st, 2025. Current  Corporate Secretary Kerry Spong will maintain his positions of  Controller and Senior Manager of Finance.
  Qualified Person 
  Mr.  Gregory Smith, P. Geo, Director of Sierra Madre, is a Qualified Person  as defined by NI 43-101, and has reviewed and approved the technical  data and information contained in this news release. Mr. Smith has  verified the technical and scientific data disclosed herein.
  About Sierra Madre
  Sierra Madre Gold and Silver Ltd.  (TSXV: SM) (OTCQX: SMDRF) is a precious metals development and  exploration company focused on the Guitarra mine in the Temascaltepec  mining district, Mexico, and the exploration and development of its  Tepic property in Nayarit, Mexico. The Guitarra mine is a permitted  underground mine, which includes a 500 t/d processing facility that  operated until mid-2018 and restarted commercial production in January  2025.
  The +2,600 ha Tepic Project hosts low-sulphidation  epithermal gold and silver mineralization with an existing historic  resource. 
  Sierra Madre's management team has played key roles in  managing the exploration and development of silver and gold mineral  reserves and mineral resources. Sierra Madre's team of professionals has  collectively raised over $1 billion for mining companies.
  On behalf of the board of directors of Sierra Madre Gold and Silver Ltd.,
  "Alexander Langer" Alexander Langer President, Chief Executive Officer and Director 778-820-1189
  Contact:  investor@sierramadregoldandsilver.com
  Cautionary Note Regarding Production Decisions 
  The  Company's decision to place the mine into commercial production, expand  a mine, make other production related decisions, or otherwise carry out  mining and processing operations, is largely based on internal  non-public Company data and reports from previous operations and the  results of test mining and processing. The Company is not basing any  production decisions on NI 43-101 compliant reserve estimates,  preliminary economic assessments or feasibility studies and, as a  result, there is greater risk and uncertainty as to future economic  results from the Guitarra Mine Complex, including increased uncertainty  of achieving any particular level of recovery of minerals or the cost of  such recovery, including increased risks associated with developing a  commercially mineable deposit, and a higher technical risk of failure  than would be the case if a feasibility study were completed and relied  upon to make a production decision.
  Cautionary Note Regarding Forward-Looking Information 
  Neither  the TSX Venture Exchange nor its Regulation Services Provider (as that  term is defined in the policies of the TSX Venture Exchange) accepts  responsibility for the adequacy or accuracy of this news release.
  This  press release contains "forward-looking information" and  "forward-looking statements" within the meaning of applicable securities  legislation. The forward-looking statements herein are made as of the  date of this press release only, and the Company does not assume any  obligation to update or revise them to reflect new information,  estimates or opinions, future events or results or otherwise, except as  required by applicable law. Often, but not always, forward-looking  statements can be identified by the use of words such as "plans",  "expects", "is expected", "budgets", "scheduled", "estimates",  "forecasts", "predicts", "projects", "intends", "targets", "aims",  "anticipates" or "believes" or variations (including negative  variations) of such words and phrases or may be identified by statements  to the effect that certain actions "may", "could", "should", "would",  "might" or "will" be taken, occur or be achieved. Forward-looking  statements include, without limitation, statements regarding discussions  of future plans, including the expected timing of concentrate  shipments; the Company increasing production; the Company receiving  revenues on a weekly basis and such revenues allowing the Company to  comfortably expand to without further capital needs; production and the  expected timing and production levels thereof.
  The  forward-looking statements involve numerous risks and uncertainties, and  actual results might differ materially from results suggested in any  forward-looking statements. These risks and uncertainties include, among  other things, that predicted production levels will be achieved and  that existing production levels will be maintained. 
  In  making the forward-looking statements in this news release, the Company  has applied certain material assumptions, including without limitation,  that the Company will be able to execute its future plans as intended,  that predicted production levels will be achieved and that existing  production levels will be maintained.
  Although management  of the Company has attempted identify important factors that could cause  actual results to differ materially from those contained in  forward-looking statements or forward-looking information, there may be  other factors that cause results not to be as anticipated, estimated or  intended. There can be no assurance that such statements will prove to  be accurate, as actual results and future events could differ materially  from those anticipated in such statements. Accordingly, readers should  not place undue reliance on forward-looking statements and  forward-looking information. Readers are cautioned that reliance on such  information may not be appropriate for other purposes.
  SOURCE: Sierra Madre Gold and Silver Ltd.
 
    SOURCE:  Sierra Madre Gold & Silver |