Apples-to-apples snapshot of active users across major platforms. (Where possible I show MAU = monthly active users; DAU = daily active users. Dates matter, so I include them.)
Global active users (latest credible figures) Platform MAU (global) DAU (global) Notes (what the number actually measures) Source (date) |
| Facebook | 3.07B | 2.11B | Meta’s core FB app; DAU/MAU from investor filings. | ( Backlinko) | | Instagram | ~3.0B | — | Zuck post announcing milestone MAU. | ( threads.com) | | YouTube | 2.5–2.7B | 122M+ | YouTube reports “billions of logged-in MAUs”; third-party compiles 2.53–2.70B. | ( blog.youtube) | | TikTok | ~1.59B | — | Global MAU estimate; TikTok confirms 200M MAU in Europe (useful regional anchor). | ( DemandSage) | | X (Twitter) | ~586M | — | MAU estimate; traffic trend cross-check shows ~3.6B monthly visits. | ( DemandSage) | | Threads | ~300M | 100M+ | MAU/DAU publicly stated by Meta late 2024; widely reported 2025 growth vs X. | ( The Verge) | | Reddit | ~850M (use-monthly) | 91–110M | Company/analyst mixes DAU and “use monthly”; DAU ~91–110M in 2024–Q2’25. | ( Business of Apps) | | Bluesky | ~33M users | ~4.1M | Total registered users and est. DAU as of mid-2025. | ( Exploding Topics) | | Meta “Family” (FB, IG, WhatsApp, Messenger) | — | 3.48B DAP | Cross-app daily actives (not a single app’s MAU). | ( Meta Investor) | How to read this:
- Methodologies differ. Some are company-reported MAU/DAU (cleanest), others are well-sourced estimates. I avoided low-quality aggregators and called out ranges when sources disagree.
- Rank (by MAU, 2025): Facebook ˜ Instagram ? YouTube » TikTok » X » Reddit/Threads (varies by metric) » Bluesky.
Quick takeaways - Video still rules: YouTube’s logged-in MAU base (2.5–2.7B) keeps it neck-and-neck with Meta’s big two for global reach. ( blog.youtube)
- TikTok remains massive and growing regionally: 1.59B MAU globally with Europe crossing 200M MAU in Sep 2025. ( DemandSage)
- X vs Threads: Best current public yardsticks suggest X ~586M MAU, while Threads ~300M MAU / 100M DAU and reportedly overtaking X in DAU in late 2025 headlines. Treat that DAU crossover cautiously (different panels, limited transparency). ( DemandSage)
- Bluesky is niche but real: Tens of millions registered; single-digit-millions DAU so far. ( Exploding Topics)
If you want, I can turn this into a living tracker with U.S.-only breakouts (e.g., TikTok 118M U.S. MAU), engagement (avg minutes/day), and growth curves, plus flags when any figure updates. ( Backlinko)
Compiled by Chatgpt |
